Re-think the Way You Waste

Here is a sample of my creative work. The idea behind it is that people who work for the campaign spend the Saturday collecting litter in a park. By Monday morning, it's been piled up and a sign is beside it showing just how much the public has littered and how much of it was salvageable but not biodegradable. The poster itself would be an edited picture of the actual event/trash heap. The idea is to make every ad piece relevant to the lives of those who see it. Because we don't just want them to stop and ponder only to walk off and forget. It's supposed to invade their space a bit to really make them think about the world that includes them every day. Once again, I know it isn't the best quality but all of the creative information had to be smushed up to fit into this blog. Comments, questions, concerns...