It's about that time... for a new map! This one is very simple. It's not confusing by any means, but it is quite relevant in the evolution of this project. I have been thinking about the different ways people are motivated to action. Subjective and Objective. Subjective means that they need or want substance. These are your people who just need the information... they need to hear the word and a cause is good enough for them. Objective refers to people who need more than information, or little information at all. They are object driven people whether it is some goal to attain, or a prize. There has to be something tangible/relevant to them for them to get going. So what it really comes down to is I need to create a campaign that is highly informative without using millions of words. It needs to be simple and clear for the subjective people, but there has got to be some sort of splash for those who need something different. The people that I really want to reach are the ones who know little or simply aren't motivated.
So based on my subject, I may look to provide incentives from partners. Like for those who buy reusable plastic mugs and cups instead of buying bottled water, receive a discount every time they bring their cups in for a fill. Or perhaps the country's goal is to recycle a certain amount to beat the country next door. Of course it's an important cause, and many will join regardless of the prize, but some people are going to need a bit of fun. So now the question is content. What direction am I going to take this? What do I want people to get involved in? Time will be running short soon enough, so I should have an answer next week...
